Google Maps to Badger Maps: Get Your Pins In Before You Route

Outgrowing Google Maps for sales routes? Here's how to get your saved pins out of Google Maps as a clean, geocoded CSV that imports straight into Badger Maps — so Badger can do the routing.

June 2, 2026

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4 min read

Most outside reps start the same way: pins dropped in Google Maps, a saved list per area, maybe a colour-coded My Maps for the territory. It works right up until it doesn't. Once your day is more than about five stops, Google Maps stops being a route tool — it caps multi-stop routes, won't optimise the order, and can't sequence a real day of drop-ins. That's the point reps "graduate" to a purpose-built router like Badger Maps.

The catch is the hand-off. Getting your existing accounts out of Google Maps and into Badger is the step nobody warns you about — and it's where this guide comes in. Badger does the routing; this is about getting clean data to it first.

Why you can't just export from Google Maps into Badger

Badger imports a spreadsheet — a CSV or Excel file with your accounts. The problem is what Google gives you when you try to export. Google Takeout hands back your saved places as a CSV that contains the place name and a Google Maps URL — but not the street address, and not the latitude/longitude. Badger's import wants real addresses or coordinates to plot each account. So a raw Google export drops into Badger as a column of links it can't map.

That leaves reps copying addresses out by hand, one pin at a time — exactly the busywork you were trying to escape.

The clean path: Google Maps → geocoded CSV → Badger

The fix is to add the missing step — recovering addresses and coordinates — before you import.

Get your places into Takeout Tools. Upload your Google Takeout export, or paste a shared/My Maps list link, into Takeout Tools. It geocodes each place, recovering the address and the latitude/longitude Google left out.
Export as CSV. You get a tidy file: name, address, city, state, ZIP, latitude, longitude, plus your list names and notes.
Import into Badger. In the Badger web app, go to Settings → Import Accounts → Import Excel/CSV, choose "Do it Yourself," and upload. Badger's wizard asks whether you're using street addresses or latitude/longitude — you have both, so either works. Map your columns (Name, Address, Notes) and click Map It!

That's it. Your accounts plot in Badger with no manual coordinate entry, and Badger takes over from there — route optimisation, check-ins, the lot.

Keep your tiers and priorities

If you colour-code or tier your accounts in Google Maps lists — "tier ones," "active," "prospects," "fires" — those list names come through as a List column in the export. Map it to a custom field in Badger (or just sort on it) so your priority encoding survives the move instead of getting flattened.

A note on what this does and doesn't do

Takeout Tools is the on-ramp, not the router. It gets your data out of Google Maps cleanly and geocoded; it doesn't build routes, optimise stop order, or do turn-by-turn — that's Badger's job, and Badger is good at it. Think of this as the five-minute prep step that makes the tool you're paying for actually usable on day one.

When to make the jump

A rough rule from reps who've done it: under ~5 stops a day, Google Maps (or even MapQuest) is fine. Past that, the time you lose to manual planning and backtracking is worth more than a Badger seat. When you hit that point, you don't want to also lose a day re-typing your whole book — pull it out clean and import it once.