Google Maps to HubSpot CSV: Prepare Saved Places for Company Import
Convert Google Maps saved places into a HubSpot-ready CSV for company imports, territory planning, account clean-up, and field-sales follow-up workflows.
June 26, 2026
•4 min read
HubSpot company data is only useful when the rows are clean. But local account research often starts somewhere less structured: a rep saves prospects in Google Maps, a manager shares a list of target venues, or an agency builds a place list for a new campaign.
Those lists are useful, but they are not ready for HubSpot. You need a company table first.
Why Google Maps lists need a prep step
Google Maps is built for finding places, not maintaining CRM records. A saved list can tell you what a rep found, but it usually does not give HubSpot a clean import shape:
- company name
- address fields
- postcode or region
- latitude and longitude
- owner or territory
- lifecycle stage
- notes or source list
Google Takeout gets you part of the way, but the raw export is not the same as a clean company import. Takeout Tools adds the missing geocoding and export step so you can work in a spreadsheet before HubSpot.
The clean path: Google Maps to CSV to HubSpot
- Export saved places from Google Takeout, or start with a shared Google Maps list.
- Upload the file or list to Takeout Tools.
- Export CSV with names, addresses, notes, source lists, and coordinates.
- Add HubSpot properties in the spreadsheet: company owner, lifecycle stage, lead status, territory, source, and any custom fields.
- Import the cleaned CSV into HubSpot as companies, or use it as a reviewed staging file before import.
This keeps the messy discovery work out of HubSpot until the rows have been checked.
How to shape the CSV
Keep company and address fields obvious
HubSpot imports are easier when column names are clear. Keep company name, street address, city, postcode, and country separate if your team maps those fields individually. If a place name is vague, fix it in the spreadsheet before import.
Use coordinates for territory work
Latitude and longitude are not always required for a basic HubSpot company import, but they are useful for territory planning, route tools, and map-based reporting. Keep them in the CSV even if you do not map them into HubSpot on the first pass.
Preserve list context
The original Google Maps list often carries commercial meaning: "On-trade prospects", "North patch", "Existing customers", "Visit next week". Keep that as source, segment, territory, or notes so the context survives the handoff.
Add follow-up fields
Before import, add owner, lifecycle stage, lead status, and next action. A list of places becomes much more useful when the team can see who owns the row and what should happen next.
What this workflow does not cover
Takeout Tools does not enrich contact emails, deduplicate against your HubSpot portal, or create HubSpot records directly. It creates the account-location table. HubSpot remains the system where you manage companies, contacts, deals, and follow-up.
That boundary keeps the workflow clean. Use Google Maps for discovery, Takeout Tools for export and geocoding, and HubSpot for the CRM layer.
QA before import
Open the CSV and check the basics: blank addresses, duplicate company names, rows outside the target area, and dropped pins without useful names. If the list came from several people, standardise status and source values before uploading.
The best HubSpot import is usually the second version of the spreadsheet, after someone has done a short review pass.